Eduardo Jáuregui
Product Designer

With almost 10 years of experience in the technology industry, I’ve worked as a Digital Marketing Manager and I switched my career in 2020 to my real passion: Digital product design.

My projects
Let's create together
My tool stack

How I find solutions

I think a great product is more than a beautiful interface, we’re humans designing for humans.
Human behavior
Understanding the way we conceive the world and how our instincts are present in every choice we make is the base to designing any intuitive, accesible and successful product.
UX Design
Placing users at the center of my design process allows me to create solutions that balance business goals with user needs, ensuring both impact and usability.
Marketing background
I worked as a Digital Marketing Manager for 6 years, acquiring a deep knowledge in business, analytics, strategy and data-driven.
Frontend development
Knowing about code helps me to understand the best way to craft a product and designing with feasibility in mind in every decision.
UI Design
My career began in Graphic design and evolved into Interactive design keeping the theory, technics and rules of that career.

Some about my work

Projects where I loved working.
RECC
RECC is a real estate crowdfunding platform that democratizes access to high-quality assets on Web3.
Product Design • Web3
View full project
Carvy
Carvy is a mobile app that helps you manage your car, including mechanical, bureaucratic, and aesthetic procedures and maintenance.
UX Design • UI Design • Prototype
Full project by meeting
Destácame
Destácame is a fintech company focused on improving financial inclusion in Latin America, particularly in Mexico and Chile.
UX Design • UI Design • Multi-device
View full project
Atom
AtomChat is a software solution designed to enhance communication and engagement for businesses and online communities.
UX Design • UI Design
Full project on Behance

Recommendations

What people say about my work.
“It is an honor and a pleasure to recommend Edu, an exceptional person who is passionate about UX Design. During our time working together on Destácame, I have been privileged to witness his unwavering dedication and deep love for learning and growing in this field.”
Sandra Reyes
Lead Product Designer
“Highly recommending Eduardo for any design project. His attention to detail, creative problem-solving skills, and ability to empathize with users definitely make him an invaluable asset to any team”
Pablo Contreras
Full-stack developer
“I had the privilege of working together with Eduardo on many projects in order to redefine the value proposition of Destácame.

He is a team player with great analytical skills, proactive and creative. I would like to emphasize your user-centered design approach, teamwork and research skills”
Brenda Eunice Jiménez
Product Manager
“I was fortunate to work with and meet Eduardo and I can confirm his professionalism, skills and passion for what he does. Demonstrates a constant interest in learning and staying updated on UX/UI design trends and best practices as well as a willingness and solidarity in teaching others.“
Yohana Tapia
UX Designer
“With Eduardo we work together in the same Design team. I can say that Eduardo has very good initiatives to improve workflows and a willingness to resolve and carry out day-to-day tasks”
Pía Ramírez
UI Designer
Eduardo Jáuregui
Product Designer
Contact
© 2025 Eduardo Jáuregui. Designed with 🤍 in Latam.
KnowledgeProjectsRecommendations
Email me
Context and problem
Smithii is a group of companies with different web3 products such as Smithii Tools (crypto tools), Lince (app to invest in crypto), and Mixoor (a Solana transfer tool).
‍
The revenue of those products was decreasing significantly due to the fast-changing environment of web3 and new trends that moved users to other products. However, Smithii’s founders owned a property in Madrid, Spain, and they identified a significant market gap: a lack of accessible and transparent avenues for crypto users to participate in real estate crowdfunding.

Discovery

An ambitious product
The founders contacted me and another designer to lead a new challenge: craft an MVP of the first real estate crowdfunding platform in crypto within 4 weeks. We only had the platform name, a vague description of the features they wanted, and a very limited amount of time.

My initial thought was: “We need more people. We need more time. We need a plan”. But after thinking for a moment and talking with my design partner, we figured something out: “There’s a way to go faster: low-code”.
Initial product requirements

The process

Making a plan
The first thing we needed was to define the scope, create a visual identity, and choose the right tool to build faster. The plan was:
• Conduct a deep benchmark of traditional real estate platforms to learn about the market
• Ask a graphic designer for the branding
• Choose the right low-code tool
Part of the initial research we conducted
Our bet was Framer for the website and part of the app using a template (to save time), connecting it to an admin panel built with code. We presented our first week of work to the founders: a sitemap with sketches of the whole platform idea, the website made in Framer, and the visual identity for RECC.

They questioned the flows in the sitemap and were worried about the web app integration, but we justified every decision with research data, examples from big platforms, and our mid-term plan.
First version we had in a couple of days
After a couple of adjustments, we got it! The founders saw our vision and how it matched what they had in mind. It was time to design.

Problems joined the chat

Changes, and that’s not my design
Turn problems into opportunities
As we delivered designs, the enthusiastic founders came up with ideas for a much bigger platform. They asked for more features, more complexity, and more data panels, but we had no more time. We had to negotiate the scope to release a complete product by the deadline.

However, since the ideas were good, we proposed creating a public roadmap on the website to show investors a solid long-term project. That was a great move.
Take ownership
Another complication arose when we saw the frontend almost published. The platform had the right colors and texts, but due to the short development time, it had many inconsistencies: a mix of circular and square buttons, and objects without functionality.

We pushed for an audit to detect and fix these issues before the release. Fortunately, we had an amazing frontend team that supported us with the changes, even after the launch.

The solution

A solid product for different users
Public Platform
We designed a website aimed at building trust and showing all the information investors need about projects and the company.
‍
Admin Panel
A space for admins to approve or reject properties before they are published, distribute RETF funds, and manage publishers.
Publisher Panel
A panel where publishers can manage their properties, income, withdrawals, and other valuable data.
‍
Investor Panel
A full dashboard with key information about the investor’s properties, giving them the data they need to make the right decisions and invest again.
‍
Visual Identity
A solid brand identity with a modern and technological feel, created by our graphic designer.
‍

Launching the MVP

The moment of truth
After launching the MVP, we still had many features to design, but we wanted to measure the impact and validate the idea. We started looking for feedback on social media and found it quickly:

• Our first property was fully funded within the first week

• An amazing community was created in Telegram and Discord, where users waited for new features, invested in RECC, and helped detect issues.
The roadmap after we launched the MVP
Iteration
With the feedback we received, we decided to launch our RETF (RECC shares) and design a referral program to allow users to invite friends and get rewards. Furthermore, we opened dedicated Discord and Telegram channels to talk directly with users and solve their problems.
Landing page to RETF pre-sale

The impact

After the first quarter of iterations, a subtle migration from Framer to code, and numerous new features and fixes, we had a successful real estate crypto platform growing in the market.
$464K USD
funding in the first quarter
4
properties fully funded
1st
Real Estate Crypto Crowdfunding platform on the market

What I learned

This project taught me that sometimes "perfect is the enemy of good" when launching a new product. By using a low-code approach, we were able to validate a complex business idea in record time without compromising the user experience.
‍
I learned how to balance the founders' ambitious vision with technical reality, ensuring that even with a tight deadline, the product remained functional and trustworthy. Ultimately, the success of RECC wasn't just about the interface, but about how we used design and technology to deliver value and solve the right problems.
Context & Problem
Destácame is a Fintech company focused on improving financial inclusion in Latin America, bringing to people powerful tools and products to manage their finances or start saving.

The company offered a small credit ($150 USD) named “Préstamo Destácame” to help people with emergencies and to get a better financial history. In this context, we had just 300 monthly credit applications and only 5% of applications approved. We had a great opportunity there to help more people and we needed to understand how.

Discovery

What’s happening with our numbers
I was contacted by the Credit department worried about the numbers and the number of people with declined applications, they had the idea of automating the application and document upload flows in the platform, and also transforming the product into a 7-level credit.

They shared with me a long, complicated, and very technical diagram with all the validations they needed to approve a credit, and that’s where my work began.
The original diagram looked like this
Once I understood the main problems and opportunities from the Credit department, I needed to understand the pain points and perspective of the users, and the tons of feedback we had from the users was the first step of the research.
“I don’t understand how the process is, there’s too much information”
“I don’t feel safe to sent my personal documents by email”
“I don’t know how to sent my identification document”

The process

A very complex problem needs a very simple solution
The first thing I had to do was simplify the diagram keeping the technical validations, so, with the Credit department and the CTO we were iterating until we had a shorter and simpler flow.
The shorter and simpler flow
Now, with a solid diagram, I started to design a mid-fidelity overview flow to show the Credit department, the Product Owner, the Engineering team, and the CEO, to ensure we all understood the product and that it was what we all expected. (No pressure).
The final flow we got after +4 review meetings

Problems joined the chat

Too many hands, too many disagreements
Don’t start by the final design...
When I showed the first screens to all the stakeholders, the conversation went in different directions, focusing on the colors, components, and the general interface I'd used, and we never talked about the solution.

My mistake was designing mid-fidelity screens instead of just showing wireframes, which would have helped avoid distractions from colors and visual elements.
Last-minutes changes
We were going to work with some partners and APIs for background checks, document validations, and so on, but it wasn't possible due to some reasons that I didn’t know, so I had to redesign the diagram, screens and the user flow that I already had designed in high-fidelity, which took a few more days of designing.

All it's about learning, be flexible and find solutions.

The solution

Thinking in usability, accessibility and business
More visibility
We added an entire new section for this credit, and a new menu in the sidebar to facilitate the process and to give more visibility to the product.
Accessibility
In order to help no-tech people, we included friendly explanations and examples of how they should upload their documents.
Review status
After the document review, I included a status screen, where the users could view the status of their applications and have the opportunity to send again their documents.
Dynamic components
I designed a flexible component that shows the important info of the credit and its status, helping to reduce the development time and to get users familiar with it to avoid a large learning curve.
Easy payments
At the end of the process, I designed a pay section where the users are able to pay quickly and easily their credits, and view their payment dates or pay in advance.

Testing

The moment of truth
Now, with the main flows designed, I wanted to test with real people to answer the important questions.

I asked the marketing department for some user contacts (500) to test the flows through Maze.
Flows prototyped to the testing
My questions
Do they understand how the 7-level credit works?
Do the users know why they have unlocked a new level of credit after their first loan?
Are the application flow and the upload documents section enough intuitive and understandable?
Did the users know Finerio (an external partner we used to validate bank accounts) and trust in them?
The results
20%
of users successfully finished the process in less than 5 minutes without help and understood how the 7-level credit works.
64%
of the users didn’t understand why they had a new credit available.
80%
of the users didn’t know Finerio, but they didn’t have problems to finish their process because they trusted on Destácame.
Iteration
After that results, I decided to add an animation, colors and a new label to the screen of “New credit level available”, then I tested again that flow and the percentage of people who understood why they had a new credit available rose from 36% to 92%.
The key screen showing a new credit level available

The impact

After the first month we launched the product, we saw a 300% increase in credit applications compared to the last 3 months and an unexpected increasing of 20% in the user retention.
20%
User retention increased
∼900
Credit applications on the 1st month
34%
Credits granted on the first 3 months

What I learned

After 4 months, uncountable meetings, and more than 300+ screens designed, I can say that this project was one of the most difficult in my career, because of the impact on our users, all people that were involved in the process, the complicated decisions I had to take and the level of responsibility I felt when I realized how important was do my work with people in mind (users and teammates).
Mobile view
Desktop view